Both my parents migrated from Mexico to work in the vineyards of Napa Valley. My mother, Luisa, arrived in 1952; my father, Salvador, in 1962. First as a field laborer, then as a supervisor and manager, Sal became a leader in the farmworker community and earned the respect of pioneers who saw his dedication to detail and his ability to bridge gaps between winemakers and vineyard workers. In 1987 he founded Renteria Vineyard Management. I purchased the management company in 1995. Today, innovations in equipment, tools, software, fruit analysis, imaging and data analysis have allowed us the opportunity to farm with precision and to better contend with climate change. The collaboration between winemakers and vineyard managers has also grown and so have the expectations for consistent quality. Grape-growing is hard work, but it can be rewarding. I created a farmworker concierge service to help our staff with their needs. Everyone needs purpose. Mine is to instill caring for others and doing the right thing. In this, I have big boots to fill.
