Winemaker Mitch Cosentino is a world-renowned winemaker and innovator, paving the way for others in the winemaking world.

Mitch focuses on the creation of wines with the perfect balance, character, depth, and varietal content. Wines that are true to what they are and are enjoyed by a wide range of enthusiasts. Classic wines are not like many being produced today - wines that have been manipulated. There isn't a laboratory involved in what Mitch does with the pureCru wine brand - for him, it is an artistic endeavor. pureCru private clients are an important part of the future journey as Mitch and the hospitality team host exclusive events and vineyard tours, showcasing unique access available at each step of the journey.