Premiere Napa Valley is an auction of one-of-a-kind wines offered as futures to members of the wine trade each February. Since 1997, winemakers across Napa Valley have contributed lots of 240, 120 or as few as 60 bottles of unique wine, wines that express the soils, microclimates and remarkable personalities that make up the Napa Valley. Each lot is sold to a single member of the wine trade who then offers it to his or her top clients and collectors.
This year, Premiere Napa Valley will culminate with the live-streamed auction on Saturday, February 24 in St. Helena, California, with virtual and in-person events taking place in the days and weeks leading up to the auction. Beyond being an auction, Premiere Napa Valley is an opportunity to connect with Napa Valley’s leading winemakers, learn about the region, discover new vintages and ultimately to reconnect with the region.
Premiere Napa Valley live auction begins in
How to Bid?
For 2024, Premiere Napa Valley is powered by Sotheby’s. Bidding registration and payments will go through Sotheby’s with whom we have negotiated a below-industry-standard buyer’s premium of 8% that will be added to all sales. Prior to your in-person or virtual registration with NVV, you will need to create an account with Sotheby’s and register to bid for the Premiere Napa Valley Auction. Sotheby’s will issue a bidding number/paddle after you submit your resale license/permit. As always, the auction is open only to members of the wine trade; all lots are sold FOB California; shipping arrangements, shipping and insurance are the sole responsibility of the purchaser. All Sotheby’s Conditions of Business will apply.
What is a live-streamed auction?
On Saturday, February 24 the Premiere Napa Valley live auction will open via a live online format. There will be an auctioneer who will introduce the lot, start off the bidding at the current highest bid, and then accept bids via online or over the phone to close the lot. Best to be logged in and ready to bid as the closing of lots will happen pretty fast.
When does bidding for both auctions begin?
In Celebration of Premiere Napa Valley 2024
Join Doug Shafer to explore Napa Valley's culture of collaboration as he interviews a trio of winemakers to uncover what they have learned from their mentors and how the valley is being shaped today to benefit tomorrow's winemakers.
View this Session
Premiere Napa Valley 2024 “Live Before the Live” featuring Sommelier Amanda McCrossin
Don’t miss the exciting start to the Premiere Napa Valley live auction! Join us as we livestream direct from the Culinary Institute of America in St. Helena, California. Sommelier Amanda McCrossin and winemakers will countdown to the start of the 2024 Premiere Napa Valley live auction by discussing their lots and what makes Premiere Napa Valley so unique.