— We have one foot rooted in history and one foot moving toward the future.
Lang & Reed Wine Company
What are the greatest challenges?
To not become cynical about the inherent changes taking place over time around us in the Napa Valley; to accept these changes as an evolutionary process, and learn to listen and be tolerant to new ideas.
What are the most rewarding aspects of your work?
To craft something that is singularly creative and inspirational that brings such joy and pleasure to people. Also, to go to a restaurant and see Lang & Reed on the list or being enjoyed by a customer.
Name a Napa Valley vintner who has influenced you and briefly explain why.
I have been fortunate to have worked with many greats of the Napa Valley, like Charlie Wagner at Caymus, Bernard Portet at Clos Du Val, Francis Coppola, Tony Soter and John Konsgaard. But I would have to say Dan Duckhorn, because he showed me we could roll up our sleeves and get a job done, no matter the obstacles.
If you weren't a Napa Valley vintner, what would you be doing?
I would probably be a paint-throwing hippy artist living and skiing in Santa Fe, New Mexico.
How did you get started in the wine business?
The restaurant business – first learning about wines, then becoming a buyer and wine steward (the name for a sommelier in the 1970s). I moved to California and the supply side in 1980.
What's one thing people would be surprised to know about you?
That I grew up near Minneapolis and was the paperboy for Cindy Pawlcyn’s family. Also, I don’t like mayonnaise.
Which wine was your "a-ha!" wine – the one that made you love wine or inspired you to get into the industry?
Working as a waiter in the mid-70s, I spent a day wine tasting with some local professionals and then got called into a hectic night of work on my day off! When Steely Dan’s “Aja” started to play for the third time that night, I had it and decided at that moment that I was going to pursue a career in the wine business.
How does your winery help tell the Napa Valley story?
Having lived and worked here for 35 years, we have one foot rooted in history and one foot moving toward the future.
How many years have you been in the Napa Valley wine industry?
Since 1980, 35 years.
What are you doing at your winery to help preserve and enhance Napa Valley for the future?
We believe as a family in giving back to the community. My parents, Kate and Bob Skupny, are legendary for their volunteerism over the past 30 years in the Valley.
Lang & Reed Wine Company
Building a culture of passion, camaraderie, and heritage.Meet